Project Overview

Hatod is a food delivery startup that serves rural communities in Balingasag, Misamis Oriental, Philippines. At first, the main goal was to build a strong social media presence that could effectively communicate the brand's mission and engage the local population.

Challenges

The main challenge was tailoring Hatod's social media design and content to their rural target audience, who may not be exposed to targeted digital marketing. It was critical to create content that was both engaging and culturally relevant, speaking directly to the needs and lifestyles of the local community.

Results

The social media campaign successfully increased brand awareness and customer perception in rural areas. Hatod was able to communicate more effectively with potential customers by using the local language and culturally relevant themes, resulting in increased engagement and interest in their services. This strategic approach helped Hatod stand out in a market with few digital food delivery options, laying the groundwork for future expansion and community integration.