Project Overview

Our old website and branding were aimed at reaching tech founders better. Previously aimed at a broader tech startup audience, the new website needed to speak directly to tech founders and align with Gravitate's current outreach strategy. The design and messaging were created to reflect this sharp focus, ensuring that the website feels tailored specifically to tech entrepreneurs.

Challenges

As a startup, identifying with our target market posed unique challenges and opportunities. The primary challenge was to shift the focus away from our own story and toward that of our potential clients. It was critical to present our services and case studies in an engaging but manageable manner, with clear and straightforward calls to action to encourage potential clients to make contact.

Results

By aligning our website's content and design with customer expectations, we ensured that we were perceived as a partner who understood their specific needs rather than just a service provider. This alignment made stronger connections with our target audience, increasing engagement and client base.