Project Overview

Lead Flip, a GoHighLevel Whitelabel product, aimed to increase product demos and sales through targeted social media advertising. The project aimed to create compelling graphics that encouraged potential customers to schedule demo calls. A key strategy component was testing dark and light-themed graphics to see which style resonated with their audience and best matched the brand's aesthetic.

Challenges

The main challenge was creating visually appealing visuals in a competitive digital advertising space that effectively communicated the benefits of Lead Flip. It was critical that the graphics attract attention and clearly communicate the product's value proposition. Furthermore, balancing the brand's identity within the visual themes while maintaining consistency across different ad formats was a significant design challenge.

Results

The test between dark and light graphics provided valuable insights into audience preferences, which helped refine future marketing strategies. The graphics effectively highlighted the product's features and benefits, increasing customer engagement and boosting sales conversions.